This is Sitting Pretty is an 8-year-old bootstrapped brand specializing in an innovative hair extension method called the Halo which offers women a natural-looking, secure, and easy-to-use hair extension that doesn’t damage their own hair.
Prior to working with us, they had a huge untapped asset which is their email list and they felt like they were leaving a lot of money on the table. They were struggling to find the right agency fit to be able to finally tap into a gold mine they had built over the years…
We reached out to Logan and after he had investigated on us, he decided to give us a try as he understood bringing someone in-house would be costly and wouldn’t ensure results… Logan had everything down packed from product-market fit (vital) to operations, to the sales process, conversion rate and offers. They were at a solid 33% Revenue coming from email marketing, which is a challenge for email marketing agencies if you want to make things even better…
That’s when we came and fixed their deliverability, open rates went from 15% to 40+%, and they also have been able to increase significantly the number of people they were reaching out to in each campaign by revamping completely their segmentation…We improved some of their flows as a lot of them were outdated and had really low open rates but we also created new flows such as the welcome series for exit intent, cross-sells product specific, and many more...
We also created Pop-ups for both email and SMS to capture as many leads as possible from their website.
Within 60 days they could go from $75,000 to $143,000 generated by email marketing alone. We almost doubled the revenues generated by email marketing, which means more Profits, and a higher price if they try to sell their business. They are now consistently at 50%+ of their revenue generated through email marketing.